impact A&C External Brand Platform

The impact A&C external brand platform is your guide for presenting our brand consistently and proudly to the world. These instructions are for our marketing and communications teams (and anyone crafting public messages) to ensure that everything we share – on the web, social media, in brochures, presentations, or partnership meetings – reflects who we are in a clear, professional, but also warm and human way. Use the following guidelines to adapt the brand platform for external audiences and various channels, always keeping our brand personality, mission, and value proposition front and center.

External Brand Platform Instructions (For Public-Facing Communications)

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Brand Purpose

Empowering Young Tech Creators: We exist to help children turn from passive tech consumers into active creators of technology. In simple terms, impact A&C’s purpose is to prepare kids for the future by sparking their curiosity, confidence, and creativity through fun tech education. Every lesson and camp is driven by this core reason for being – to empower children to shape their own futures with technology.

Vision Statement

To Be the #1 Global Choice for Parents in Tech Education.

We envision a world where impact Academies & Camps is the first name parents everywhere trust to prepare their kids for tomorrow’s digital world. Our aspiration is to lead globally – a network of academies across continents, known for innovation and results – empowering millions of young minds and inspiring the next generation of innovators. We aim to become the top choice worldwide for parents seeking a fun, safe, and future-focused IT education for their children.

Mission Statement

We exist to transform children from passive consumers of technology into active creators and innovators.

Our mission is to provide engaging tech courses and IT camps for children ages 4–17, turning their natural interest in gadgets and games into real tech skills and personal growth. By focusing on hands-on learning and soft skills, we bridge the gap between play and purposeful learning. In everything we do, we strive to unlock each child’s IT potential and show why it matters – so they gain skills, confidence, and a love of learning that will benefit them for life.

to consider!

Breadth of Offerings: If our company will expand significantly beyond tech or into different types of services (e.g., impact June), current mission might become slightly restrictive.
Age Range & Simplicity: Given our wide age range (4–17), some parents of younger children might initially question how very young children (4–5 years old) become “innovators” specifically. Might need supplementary messaging to clarify age-appropriate innovation.)
possible mission statement: Inspire, Educate, and Empower (through Technology?). </aside>

Tagline

“Learn IT – Create the Future!”

(Translated from our Russian tagline “Изучайте IT и создавайте будущее вместе с нами!”)*. This simple phrase captures the heart of impact A&C. It invites children and parents to join us in learning about technology and actively creating a better future together. In every class and camp, we emphasize that by learning IT now, kids are literally building the future – their own and the world’s – with us guiding them along the way.

Value Proposition

A Unique Tech Learning Experience for Your Child – Trusted by Parents Worldwide.

impact A&C offers an unparalleled blend of fun, safety, and cutting-edge education. We aren’t just another coding course; we are a globally proven program that kids love and parents trust. Our curriculum is built around what today’s children enjoy and the latest tech trends – from games and robots to creative design – so kids stay engaged. At the same time, we ensure a safe, supportive environment with thoroughly vetted instructors, so parents have peace of mind. Each child gets personal attention, gains real skills (like coding, problem-solving, teamwork), and even builds a portfolio of projects to show their achievements. The result? Happy, inspired kids armed with future-ready skills, and parents who see real growth and value in our programs.

Core Values

Our core values are the guiding principles that define who we are and how we operate. We share these openly so parents and students know what to expect from the impact A&C experience:

Safety & Well-Being.