<aside> <img src="/icons/checkmark-line_pink.svg" alt="/icons/checkmark-line_pink.svg" width="40px" /> Welcome to the impact A&C internal brand platform – a friendly guide to help you bring our brand to life every day. This platform is designed to be used in your daily operations whenever you’re making decisions. It’s a living reference that keeps everyone aligned with impact A&C’s values and vision. Keep it handy (bookmark the Notion page or keep a printout at your desk) and refer to it often for clarity and alignment. Here’s how to use the internal brand platform in your day-to-day work.
Make sure you’ve also reviewed our external brand platform, as it outlines the values we share with our audience. Our External Brand Platform for public-sharing - impact A&C External Brand Platform
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To become the number 1 choice for parents who want their children to move from consuming technology to creating it, and to leverage all the opportunities the IT world offers.
This vision paints a clear picture of what we aspire to achieve. We aim to be the top-of-mind, trusted partner for families worldwide who are seeking a transformative tech education for their kids. When parents think about preparing their children for a tech-driven future, we want impact A&C to be the #1 choice that comes to mind.
In practical terms, our vision means:
By becoming the number one choice for parents and students, we will create a ripple effect of positive change: more empowered youth, more innovative ideas, and a future tech community enriched by our alumni.
Our Core Principles and Values are the foundation of our culture. They guide how we teach, how we work together, and how we make decisions. These ten values were born from our experience in Moldova’s culture of warmth and hard work, and they are crafted to scale internationally – meaning every impact A&C branch, from Europe to Asia, can live by these values.
We expect every team member and franchise partner to embrace these principles: